From July 13-16, over 23,500 of the world’s top food professionals attended the IFT Annual Meeting and Food Expo in Chicago, Ill. At this year’s Food Expo, there were over 1,100 exhibitors showcasing their products through a variety of samples and product literature. I had the opportunity to walk the Expo floor all three days. […]
The IFT Annual Meeting & Food Expo was once again the year’s leading showcase for the top trends in food ingredient marketing. Held at the Las Vegas Convention Center in late June, the annual trade show of the Institute of Food Technologists featured over 1,000 ingredient manufacturers exhibiting their latest products and solutions for the
Top Trends at IFT12 Read More »
With the 2012 Institute of Food Technologists (IFT) Annual Meeting and Food Expo around the corner, many exhibitors have started promoting their booth presence and what products they’ll be featuring at the trade show. As part of their IFT promotion, we’ve received weekly emails from Corn Products/National Starch. Each email features one of the samples
Pre-IFT Email Campaign From Corn Products/National Starch Read More »
The use of QR codes at food ingredient trade shows and manufacturer expos has increased dramatically over the past year. Mobile apps offered and promoted by the actual show presenters and producers have proliferated. More mobile use overall has increased the audience demand for apps like QR code readers, and as a result, more food
QR Codes Grow Up at Food Trade Shows Read More »
At this year’s IFT show in Chicago, I had the opportunity to talk to dozens of food ingredient companies and their customers. Generally speaking, the conversations were mostly upbeat about the economy and about recent signs of business rebounding. All of the ingredient marketers were excited about the new products and new applications they had
Top Food Ingredient Trends at IFT 2010 Read More »
The 2010 IFT show in Chicago presented its widest range of online tools yet, providing attendees with multiple opportunities to connect and communicate. Savvy food ingredient marketers took advantage of the IFT online presence to promote their show offerings, and drive traffic to their booths. In a previous blog post we reviewed the IFT’s tools
IFT Online Tools Generate Buzz for Ingredient Marketers Read More »
If you’ve visited the IFT Food Expo before, then you know just how large and busy it can be—more than 1,000 exhibitors attend the conference. But this doesn’t mean that you have to spend hours searching through a cluttered sea of people, brands, products and services. IFT has created an online reference tool called networkNow!
Personalized Show Guide for IFT Food Expo Read More »
