IFT16

Joining the Conversation—Telling the Food Science Story

For many years now, the food science community has struggled with how to tell the food science story in the age of increasingly skeptical consumers. With the growth of pseudoscience “experts” and opinion-driven advocates like the Food Babe, food scientists have often felt bewildered about how to bring a rational, science-based voice to the conversation. …

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Customer Engagement at IFT16

Food ingredient marketers know what it takes to have a successful trade show exhibit. Strong branding, the right messaging, customer engagement tactics, a well-designed booth space and a knowledgeable team are all essential to make a company’s trade show presence a successful one. And the best gauge of how well all these pieces are working …

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An Active Voice in Food Ingredients

The Institute of Food Technologists’ (IFT) Annual Meeting and Food Expo is quickly approaching and this year’s event looks to provide a lot of opportunity for those in attendance as more than 1,000 exhibitors and 23,000 professionals from all over the world gather in Chicago. One of the largest food ingredient trade shows of the …

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