The 2010 IFT show in Chicago presented its widest range of online tools yet, providing attendees with multiple opportunities to connect and communicate. Savvy food ingredient marketers took advantage of the IFT online presence to promote their show offerings, and drive traffic to their booths. In a previous blog post we reviewed the IFT’s tools […]
IFT Online Tools Generate Buzz for Ingredient Marketers Read More »
When it comes to customizing products, Sargento takes the … cheese. Sargento Food Ingredients offers customers a way to create customized products in its Food Ingredients Idea Center. “You bring the idea; they supply the ingredients.” Choose a product category, such as cheese, sauce or filling, and then mix and match flavors of your choice.
Sargento Site Offers Customers New Idea Center Read More »
Sustainability programs and eco-friendly initiatives are gaining traction at many major food ingredient companies. The reason for the growing attention can be traced to the success of high-profile programs like Wal-Mart’s “Sustainability 360” program that reduced packaging and shipping costs $2.4 million last year; or Nestle Waters Arrowhead and Poland Springs bottled-water brands that reduced
Communications for Sustainability Programs Read More »
