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Five Strategies for Successful B2B Food Ingredient Marketing on Facebook

A common misconception among marketers is that Facebook isn’t where business-to-business (B2B) professionals go to engage with customers and prospects. That couldn’t be further from the truth. B2B decision makers are on Facebook — a lot. If your food ingredient company doesn’t already have a Facebook page, you could be missing out on hundreds of …

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Five Tips for Successful B2B Food Ingredient Marketing on LinkedIn

In today’s digital age, content marketing is how B2B food ingredient companies build trust and familiarity with other professionals. With 95 percent of B2B companies using LinkedIn for content marketing and 50 percent of B2B buyers saying they use LinkedIn as a source for making purchase decisions, the platform is clearly a powerful tool for …

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