Millennial Archives • Anderson Partners

The Next Generation of B2B Customers for Ingredient Suppliers

Millennials are now the largest living generation and will make up fifty percent of the workforce by 2020. The customer landscape is changing with this generation coming of age and food ingredient suppliers are being directly affected. We have released a meta-study which explores millennials as the new customers for food ingredient suppliers. It explains […]

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The New Customers for Food Ingredient Suppliers

A Study on Effective Communication with the New B2B Millennial Customer The customer landscape is changing for food ingredient suppliers—organizational changes are taking place as baby boomers transition out of the workforce and millennials become more prevalent. Several of our food ingredient clients have told us that with this shift, they have faced challenges, specifically