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I’ve noticed some food ingredient manufacturers utilizing literal depictions of benefits in their print advertising. Above are examples of this from Danisco and FMC BioPolymer. While these ads will definitely get noticed, due to the different nature of the creative approach, the message seems to be lost. I believe the audience can connect with this

Nestlé is a globally recognized brand, and has achieved this status by continuing to incorporate innovation. In 2009, Nestlé started a collection of Recipe Postcards—downloadable postcards featuring an original Nestlé creation. Every month, Nestlé introduces a featured recipe—main course, side dish, beverage or dessert—partnered with an appetizing, professional-looking photograph of that prepared dish. These postcards

In its new contract manufacturing print ad, Hormel Foods uses a whole lotta white space—a design tactic that makes most marketers cringe. Full-page ads are expensive and, as prime real estate, marketers want to make sure they effectively utilize the space to convey a strong message. What’s unique about the Hormel Foods Contract Packaging ad

New print ads from ADM focus on a unique perspective—one from the foodservice operator’s point of view. The ads utilize testimonials from actual ADM customers. In both ads, the operator references a trusting relationship with Gary, the distributor, who works closely with the ADM sales rep. Gary recommends a specific ingredient to the operator that