Research

Print is Alive and Well

Food Business News (FBN) recently launched a half-page and full-page ad campaign asserting that “Print is Alive and Well.” According to a recent research study conducted by Baxter Research, FBN readers say they read at least three of the last four issues of FBN. Marketers have recently questioned the value of a print ad spend …

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Research Shows Social Media Usage by Food Ingredient Companies

Recent mar-com research published by Anderson Partners Food Ingredients provides an interesting look into how leading food ingredient companies are utilizing social media platforms as part of their overall marketing communications programs. Two-thirds of the food marketing execs that responded to the survey indicated that their companies were currently using social media as part of …

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New Mar-Com Research Shows Food Ingredient Company Best Practices

 New research, completed by Anderson Partners Food Ingredients, provides a close look at the B-to-B marketing communications programs and best practices currently having the most success in the food ingredient industry. The primary objective of the research was to identify key areas of focus for food ingredient marketing communications programs in 2010 by measuring usage …

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Danisco Makes Solution Search Simple

  There’s a reason why instructions are listed in a 1-2-3 format—it’s easier to follow. That’s exactly how Danisco offers solutions for its customers. Have a problem with a food or beverage you’re making? Need a solution? Choose an industry, an application within that industry, the effect you desire, and voila! You instantly have your …

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Top Food Ingredient Trends at IFT 2010

At this year’s IFT show in Chicago, I had the opportunity to talk to dozens of food ingredient companies and their customers. Generally speaking, the conversations were mostly upbeat about the economy and about recent signs of business rebounding. All of the ingredient marketers were excited about the new products and new applications they had …

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Communicating Sustainability

In a previous blog post, we wrote about the growing activity inside food ingredient companies to communicate their various efforts at establishing viable and credible sustainability programs. Industry marcom execs have been challenged to expand their communications to a wider variety of internal and external audiences. Several food ingredient companies have implemented comprehensive communications plans …

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