Food Business News (FBN) recently launched a half-page and full-page ad campaign asserting that “Print is Alive and Well.” According to a recent research study conducted by Baxter Research, FBN readers say they read at least three of the last four issues of FBN. Marketers have recently questioned the value of a print ad spend […]
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While conducting best practice research for a client, I stumbled upon ADM’s site and was astonished by how much emphasis they place on digital media. Not only did it serve as an excellent site for me to gather insights on ADM’s current marketing approach, it’s a great outlet of information for its customers. Nearly everywhere
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Recent mar-com research published by Anderson Partners Food Ingredients provides an interesting look into how leading food ingredient companies are utilizing social media platforms as part of their overall marketing communications programs. Two-thirds of the food marketing execs that responded to the survey indicated that their companies were currently using social media as part of
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New research, completed by Anderson Partners Food Ingredients, provides a close look at the B-to-B marketing communications programs and best practices currently having the most success in the food ingredient industry. The primary objective of the research was to identify key areas of focus for food ingredient marketing communications programs in 2010 by measuring usage
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There’s a reason why instructions are listed in a 1-2-3 format—it’s easier to follow. That’s exactly how Danisco offers solutions for its customers. Have a problem with a food or beverage you’re making? Need a solution? Choose an industry, an application within that industry, the effect you desire, and voila! You instantly have your
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At this year’s IFT show in Chicago, I had the opportunity to talk to dozens of food ingredient companies and their customers. Generally speaking, the conversations were mostly upbeat about the economy and about recent signs of business rebounding. All of the ingredient marketers were excited about the new products and new applications they had
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The 2010 IFT show in Chicago presented its widest range of online tools yet, providing attendees with multiple opportunities to connect and communicate. Savvy food ingredient marketers took advantage of the IFT online presence to promote their show offerings, and drive traffic to their booths. In a previous blog post we reviewed the IFT’s tools
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When it comes to customizing products, Sargento takes the … cheese. Sargento Food Ingredients offers customers a way to create customized products in its Food Ingredients Idea Center. “You bring the idea; they supply the ingredients.” Choose a product category, such as cheese, sauce or filling, and then mix and match flavors of your choice.
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In a previous blog post, we wrote about the growing activity inside food ingredient companies to communicate their various efforts at establishing viable and credible sustainability programs. Industry marcom execs have been challenged to expand their communications to a wider variety of internal and external audiences. Several food ingredient companies have implemented comprehensive communications plans
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