Social Media

Top Ten Tips for Social Media Marketing at Food Industry Trade Shows

In the food ingredient industry, social media is becoming one of the most popular ways to engage with current/potential customers and trade media before, during and after trade shows. By successfully integrating social media into your trade show marketing strategy, your company will be better equipped to reach and engage with target customers and prospects, …

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Salt Swap Initiative is Leading the Way in Australia’s Sodium Reduction

Recently we received a newsletter from Nu-Tek Salt Australasia—Nu-Tek Food Science’s Australasia partner— highlighting a new program, Drop the Salt Lithgow and its exciting health initiative, Salt Swap Lithgow. This program has been featured in the Lithgow Mercury news and is supported by The George Institute for Global Health, Lithgow City Council, local business and …

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New iTi Tropicals YouTube Channel: A Great Source for Information on Exotic Tropical Fruits

iTi Tropicals has launched a YouTube channel for food product developers that contains lively and informative videos—providing an in-depth look at some of the on-trend and timely issues regarding popular tropical fruits being used in various food and beverage formulations and applications. “Our new YouTube channel will allow us to share our worldwide knowledge on …

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Chiquita Fruit Solutions is Spinnovating

To help promote fresh ideas in fruit flavors, Chiquita Fruit Solutions launched their online interactive tool, the Chiquita SpinnovatorTM, at the RCA show in Charlotte, NC back in March. Housed on the Chiquita Fruit Solutions website, the Spinnovator allows users to experiment and open their imaginations to develop unique applications using Chiquita’s five fruit ingredients: …

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Favorite Chefs on the Internet

“Chefs are incredibly important future leaning reflectors of where food flavors, preparation and health are headed. Chefs are the food educators of our time.” That’s according to Food Culture 2012, a report from the Hartman Group. Chefs have always played an important role in new food product development and their role in the commercial ingredient …

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Free Webinar: New Technologies in Sodium Reduction

Food Business News is hosting a free webinar on Wednesday, Sept. 26 at 2 p.m. CDT, sponsored by Nu-Tek Food Science which will highlight consumer viewpoints regarding sodium levels and the latest technologies in sodium reduction in the marketplace. Pending regulations and growing consumer demand are quickly increasing the need for lower-sodium products. Register for and attend …

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Social Media Marketing Best Practices from Kretchmar’s Bakery

The Baking Channel on bakemag.com recently launched a social media video that featured Kretchmar’s Bakery from Beaver, PA. This video is a part of their tour, Discovering America’s Bakeries. Lincoln Kretchmar, of Kretchmar’s Bakery, discussed why his company invested in social media and also shared some best practices he follows regarding social media marketing: Social media is …

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