bake magazine recently held a contest to find America’s best bakery. The contest included six bakery finalists who were chosen by the bake editorial team. Each bakery owner created a short video where they talked about what they felt made their bakery the best in America. For example, Dan Busken, from Busken Bakery, felt the […]
America’s Best Bakery Contest from bake Magazine Read More »
“Chefs are incredibly important future leaning reflectors of where food flavors, preparation and health are headed. Chefs are the food educators of our time.” That’s according to Food Culture 2012, a report from the Hartman Group. Chefs have always played an important role in new food product development and their role in the commercial ingredient channels
Our Favorite Chefs on the Internet Read More »
Over the past year, we have seen more and more food manufacturers and ingredient marketers starting to use social media. In fact, we have connected online with hundreds of food industry executives, marketers, R&D professionals, research chefs and innovative culinary types through sites like LinkedIn and Twitter. And yet we still hear from many food
Social Media for Food Ingredient Marketers Read More »
LinkedIn groups are typically created in an effort to provide a forum for like-minded people to interact and network. What if an ingredient company created a group open to the public that was specific to its company (products/services) or was specific to a product category (like flour)? I haven’t seen any companies taking this approach, but
LinkedIn Groups Offer Industry Networking Read More »
Anderson Partners Food Ingredients has launched a new web portal that connects online industry content with rich social media connections and delivers a valuable new resource for food ingredient marketing executives. With both standard and mobile versions, the portal provides a convenient way to access ingredient news, trends and discussions—all in one place. We created
New Ingredients Web Portal Has Social Connections Read More »
High five to the American Egg Board and Shelly McKee, Ph.D., associate professor in the Department of Poultry Science at Auburn University, their new website found at functionalegg.org! This website features six videos for food formulators that highlight the functional properties of egg products, including aeration, coagulation, emulsification, foaming and crystallization control. Videos can be such
New Functional Egg Site Showcases Videos Read More »
The Ginger People have created a blog, using WordPress, that is titled Gingerpedia. This blog is very specific to the one ingredient it produces—ginger. The blog covers topics on ginger supply, applications, ingredients and industry trends. It targets food service operators, manufacturers and development professionals. The idea of a blog seems to scare a lot of ingredient manufacturers
Because Feeling is Believing Read More »
This post was originally going to be about King Arthur’s new “Our Farmers” videos. But after I watched the videos, I toured the website further and the post has taken a different turn. King Arthur is doing some really great things in terms of engagement, and I’d like to touch on a few of those.
King Arthur Flour Gets Engagement Read More »
What if you could get information into the hands of your customers quicker? QR codes are short for quick response codes. When you scan one of these codes with your cell phone, it can do a number of things. It can provide you a contact’s information for download, take you to a web address or
QR Codes Put Information in the Hands of Your Customers—Literally Read More »
While most companies understand the importance of social media, and have incorporated it into their marketing plans, figuring out how to use it to increase sales still remains a challenge. Which Wich Superior Sandwiches—a customized sandwich shop, and the fastest growing quick service chain in the U.S. in 2010—is known for its gourmet sandwiches, but
Using QR Codes for Instant Sampling Read More »
