ADM Content Marketing SERVICES: Case Studies, Trends Overview, Emails, LinkedIn Ads For a series of campaigns that leveraged ADM’s thought leadership in savory flavors and edible oils, we developed long-form content pieces highlighting the company’s capabilities, expertise and insights. In collaboration with ADM, we created in-depth case studies and trend summaries for ADM to publish […]
Ciranda Reduced Sugar Syrups Rollout Materials SERVICES: Positioning, Sell Sheet, Landing Page, LinkedIn Ads, Digital Ads, Event Giveaway Ciranda, a leading name in the organic ingredients space, recently launched a new line of organic and non-GMO reduced sugar syrups. We created an awareness campaign highlighting the nutritional and functional benefits across a variety of applications.
iTi Tropicals Launches Coconut Water Concentrate Website to Help Developers Take Advantage of the Growing Coconut Water Trend
iTi Tropicals, Inc., a leading U.S. supplier of processed exotic tropical fruits, recently launched a new website to help developers better understand coconut water concentrate and the benefits of incorporating it as an ingredient in their products. Natural coconut water is the water inside of a coconut. It is naturally filtered for nine to twelve months
Recently we received a newsletter from Nu-Tek Salt Australasia—Nu-Tek Food Science’s Australasia partner— highlighting a new program, Drop the Salt Lithgow and its exciting health initiative, Salt Swap Lithgow. This program has been featured in the Lithgow Mercury news and is supported by The George Institute for Global Health, Lithgow City Council, local business and
To help promote fresh ideas in fruit flavors, Chiquita Fruit Solutions launched their online interactive tool, the Chiquita SpinnovatorTM, at the RCA show in Charlotte, NC back in March. Housed on the Chiquita Fruit Solutions website, the Spinnovator allows users to experiment and open their imaginations to develop unique applications using Chiquita’s five fruit ingredients:
Bioenergy Ribose, a bioactive ingredient that energizes functional foods and beverages, recently launched a landing page for food manufacturers and developers called The Sweet Taste of Innovation. Food applications on the page draw you in. As you move your cursor towards a particular dish, a note card pops out from underneath the plate of goodies with
Chiquita Tropicals, the tropical fruit ingredient group for global Chiquita Brands in Cincinnati, launched a new landing page that offers free product samples of their new, 100% all-natural Fruit Chips featuring bananas, mangos and pineapples. The site is targeted at food manufacturing R&D, product developers and research chefs looking for innovative tropical fruit solutions to
Isn’t it nice when you are flipping through a familiar publication and a refreshing ad catches your eye? This print ad from International Fiber Corporation (IFC) uses a soft and airy color scheme to draw you in. And then, in a single headline, it introduces a common nutritional problem manufacturers face, and offers the solution.
High five to the American Egg Board and Shelly McKee, Ph.D., associate professor in the Department of Poultry Science at Auburn University, their new website found at functionalegg.org! This website features six videos for food formulators that highlight the functional properties of egg products, including aeration, coagulation, emulsification, foaming and crystallization control. Videos can be such
Hobart, Traulsen and Baxter—which offer a full line of food equipment, from flight-type warewashers to countertop food processors—launched a new B2B campaign at the 2011 National Restaurant Association (NRA) show called “Back to Scratch.” These partners recognized a growing demand for scratch baking and utilizing fresh ingredients. The target audience of this campaign was foodservice