Brian D. Till and Donna Heckler, authors of The Truth About Creating Brands People Love, said, “Keep your brand simple and consistent.” Words to live by. When it comes to branding, it’s not about flash, and it’s not about glam. It’s about establishing a look that accurately represents your product or service, and continues to […]
Maintaining Brand Consistency Through Multiple Web Sites Read More »
If you’re in the wholesale food business, then you know the only thing sweeter than making a sale, is making a repeat sale. And the only way to make that happen—apart from selling a great product that people enjoy—is for your customers to successfully sell your products to their customers. Sweet Street Desserts goes beyond
Help Your Customers Sell Your Products Read More »
Hormel Foodservice offers a new feature on its Web site called “My Files.” My Files is an online storage tool to bookmark preferred recipes, articles and product pages. A user creates an account, and accesses it with a username and password. This feature is unique because it offers culinary, marketing and R&D an easy way
Hormel Web Site Tool Gives Users Easy Information Storage Read More »
Kraft Food Ingredients presents its products on its Web site in a unique way, particularly for its savory flavors category. What I like about these pages is the usability. They allow the user to gather all the information they need about a product in one easy place. Each product has its own dedicated page that
Enticing Product Description Pages from Kraft Food Ingredients Read More »
I recently came across a video on the homepage of nrn.com for Schwan’s Food Service. The video was the size of a square banner ad at 300 x 250 pixels. What’s unique about this video is its use of voice-over, food photography and animation to tell a compelling story. Often, when we talk to clients
Example of a Successful B-to-B Video from Schwan’s Food Service Read More »
Consumers are increasingly interested in knowing where their food comes from. Sustainability initiatives and the growing interest in local sources of food have added pressure on food companies to provide more information on the traceability of the ingredients in their products. Chiquita’s Fresh Express brand has launched a new online tool that lets consumers find
New Traceability Tool Gives Chiquita’s Fresh Express® an Edge Read More »
