The Added Value in Customer Exclusivity

With food ingredient companies, a great way to keep your customers happy, and your sales up, is to continuously provide your customers with information on your products, the benefits they offer, and innovative ways to incorporate them into new recipes. And what better way to supply that information than directly on your website?


BakeMark is a bakery product supplier, and has rolled out a new online component called Bakers Row, accessible only to BakeMark customers. Through this exclusive section, customers have access to information such as seasonal ideas and frequently asked questions, as well as tips on how to get the most from their baking equipment and BakeMark ingredients. The interesting part about Bakers Row is its exclusivity. What a great way to make your customers feel they’re getting added value, while also encouraging them to purchase additional products. It’s definitely a win-win.