We recently received an email blast from Watson, Inc., promoting their new gluten-free ingredients product line.
The email blast opens by asking the audience to consider Watson as their gluten-free problem solver, offering various mixes for bread and muffin products, superior flavor and texture, technical assistance and product innovation, as well as alternatives to the ordinary.
Specifically, this email blast focuses on Watson’s gluteNONE™ product line, showcasing their bread and muffin mixes. With nice photography and strong, supportive bullet points for each gluteNONE™ mix offering, the reader learns that each mix meets celiac associations’ requirements, is adaptable to various types of bread products, and requires that very few additional ingredients be added to achieve the finished creation.
Also included in the email blast is clear, client-to-company contact information, promising users that Watson will aid your company in cross-contamination issues, labeling, and even marketing strategies. With links to their Twitter feed and “About Us” section of their website, Watson makes it easy for an interested prospect to take the next step. You can even reply to the email blast for more information or to request a sample.
Email blasts such as this one, are great examples of promoting a product successfully. This tactic allows Watson’s new product introduction to land in the email inboxes of prospective clients and current customers. Email blasts are a very successful way to generate new sales leads, increase product awareness, and by requesting a sample offer—allow the sales team to follow-up with closely targeted messages to those interested customers.