What’s the Next Visual Trend in Marketing?


For years, the visual trend had shifted from showing ingredients to showing ingredients in applications. The goal was to showcase to your customers the value your ingredient can bring to a finished application. We all know that like the current clothing fad, trends come and they go. So what trend will replace the iconic finished application photo? Consider the visuals Dawn Food Products is using on its website: in-store bakery shots of bakers helping customers, kids blowing out candles on a cake at a birthday party, a night shot of a distribution truck traveling through busy traffic, the toasting of an anniversary, and a couple enjoying breakfast. Each one of these shots showcased the application, but added the human element of the end consumer enjoying the product in their everyday lives. Who will dare to be next … to take a step away from more of the same?