More and more businesses are creating personalized YouTube channels—custom-branded YouTube pages that house a collection of company videos. And Walmart is one of many that has taken advantage of its YouTube channel. Walmart introduced Family Baking Videos to encourage families to shop at Walmart. Customers were asked to tape and submit video footage of their families making holiday treats—treats that can then be given as holiday gifts to friends and family for under $5 per receiver. Each video offers recipe details, and features the purchased products. Walmart not only used YouTube to increase sales, but also used a unique tactic to further enhance its family-focused shopping experience. If your company doesn’t already have a YouTube channel, it’s easy to start one.