Food ingredient marketers have been questioning the value of social media tools, including Twitter. We’ve recently created a Twitter account in which we feature products of interest, key company announcements, market trends, marketing best practices and the latest in food ingredient news. We also follow food ingredient marketers, industry publications and tradeshows on Twitter so we can monitor how the food ingredient industry is using this tool.
Please be sure to follow us on Twitter at http://twitter.com/apfood.
Also, here is a list of the food ingredient companies we are currently following. If you’d like to be added to this list, please post a comment with your Twitter handle and company name.
Look out for future posts where we provide insights into how this tool is being used.