Over the years, we’ve received numerous product samples from food ingredient companies and routinely, they arrive in plain baggies or boxes with simple product labels. We feel these particular sample packages—ones that land in the hands of customers—are missed opportunities for brand reinforcement and targeted sales messaging. As an industry best practice, branding product sample packaging will make a lasting impression among the customers and prospects who receive your samples.
A great example of this industry best practice is one sent out by Land O’Lakes Ingredients. For the introduction of their Green Chile Queso dairy seasoning, Land O’Lakes Ingredients mailed a sample package that consisted of a branded box with an engaging call-to-action message that said “Check inside for another bright idea from Land O’Lakes Ingredients.”
Along with the branding on the outside of the box, the inside of the lid contained a strong marketing message and also featured a branded trifold brochure that defined the ingredient product and sample application within the package. The brochure also had a call-to-action that provided customers and prospects the contact information to learn more and/or order the Green Chile Queso dairy seasoning.
In addition to the branded box and collateral, each of the samples contained a branded label that clearly detailed the contents of the container. The Green Chile Queso tortilla chips application sample had a simple white label with the Land O’Lakes Ingredients logo, while the Green Chile Queso dairy seasoning sample had a branded label that matched the look and feel of the brochure and box it was shipped in.
All in all, Land O’Lakes Ingredients’ Green Chile Queso sample package provides another great example of following the industry best practice of branding sample packaging—using it as a tool to communicate with customers to reinforce the brand and deliver a strong targeted message.