Blue Diamond Global Ingredients Interactive Sampling Program

SERVICES: Sampling Campaign Design

We collaborated with the Blue Diamond Global Ingredients marketing team to develop an interactive sampling program—fashioned to mimic a tasing board—that included application ideas and encouraged customers to make notes of the included flavored almond samples. Customers could either upload an image of their written notes or submit their comments directly on a dedicated sampling page for the Blue Diamond team to collect.

Here’s some other tips on what you can do to get more out of your marketing efforts.