It’s not enough to get your product to market anymore. If you’re not thinking about innovation, you’re already behind.
With today’s fast-paced product development timelines, when manufacturers get on board with a market trend, they’re already too late. To succeed in today’s changing product landscape, food manufacturers must get their products from the drawing board to the delivery truck faster. The multiple-year development timeframe isn’t ambitious enough to meet consumer demands. So, what’s a manufacturer to do?
Innovation is key
Big brands are getting creative and trying new approaches to solve the speed-to-market puzzle. Eager to take a bite out of the success of smaller, more nimble companies that are able to churn out products in shorter timeframes, food manufacturers are trying new solutions to be first to the shelf. Can bigger brands adapt to this new market to stay competitive?
