Nu-Tek Food Science was recently awarded an Advertising Excellence Award by Baxter Research Corp. for its trade magazine print ad introducing Nu-Tek Food Science’s Advanced Formula Potassium Chloride sodium-reduction ingredient product. The award was presented to Nu-Tek Food Science in recognition of outstanding overall readership of this advertisement as compared to all other advertisements appearing in the March 26, 2013, issue of Food Business News.
The Baxter Research ad study reports on ad performance in the context of three steps recognized as essential to the brand-building experience: exposure, engagement and involvement.
“We are very proud of this award,” said Dan Swoboda of Anderson Partners-Food Ingredients, “since it is recognition of the effectiveness of our creative strategy and presentation for Nu-Tek Food Science and their revolutionary, new sodium-reduction technology.”
Baxter Research Corp. (BRC) conducts original advertising and market survey research for firms operating in U.S. domestic and global markets. The privately held company is headquartered in Austin, Texas, and has been located there since 1989.
Food Business News is the food industry’s leading news and ingredient markets publication.
Pictured: Dan Swoboda, creative director at Anderson Partners-Food Ingredients and Dave Hickey, senior vice president of sales and marketing at Nu-Tek Food Science with the Advertising Excellence Award.