covid-19

The Perfect Time to Evaluate Your B2B Communications

As B2B food ingredient marketers, we’re keeping a close eye on food businesses in the United States as they begin to reopen their doors, and tracking the effects of the pandemic to continue offering you valuable insights. One such business, Kraft Heinz, recently announced it has “significantly reduced production” of restaurant supplies, instead moving those …

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Shifts in Trends: What the New Normal Looks Like During a Pandemic

In our continuing series of posts about how the coronavirus pandemic has impacted food ingredient companies, we’ve discussed the importance of communicating with your customers, and even some creative ways you can do that without ever leaving your office, wherever that may be these days. As we all shift into the new normal during this …

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8 Ways You Can Stay in Front of Your Customers During COVID-19

The outbreak of the coronavirus has forced marketing departments the world over to rethink their entire marketing and advertising strategies with many opting to drastically cut ad spending. Many employees now find themselves working from home for longer than they anticipated, as experts try to chart the course of the virus. But what external communications …

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