Top 5 Tips for Fighting the Food Babe and Opinion-driven Activists

Our series on “Food Science vs. the Food Babe—Who Controls the Story?” has drawn a lot of spirited response from the food-science community in support of pushing back against the uninformed and unscientific opinions of misguided food activists like the Food Babe. Many of the comments that we have received have asked about the best ways for food marketers to respond to these kinds of opinion-driven attacks. This week, our series concludes with a new infographic featuring the top five communication tips to use when you have a strong and important food-science story to tell.