When it comes to promoting a traditional media tactic, for example, a monthly subscription newsletter, one of the best ways to engage an audience is to use a new media tactic, such as an email blast.
King Arthur® Flour recently sent an email blast encouraging readers to subscribe to their 24-page bimonthly newsletter, The Baking Sheet®. By purchasing a 1-year or 2-year subscription, all six of the 2011 issues can be purchased for only $5.
The email blast features application photography, a short description that highlights the contents of The Baking Sheet newsletter and a link to a webpage where readers can purchase a subscription.
To further entice readers to subscribe to the newsletter, the email also contains a link to a blog post containing step-by-step photos and instructions for recipes to make pottage, rieska bread and horseradish sauce. If you weren’t hungry before reading the blog post, you will be afterwards.
The email blast even contains social media links to share or repost the recipes and subscription deal.
King Arthur Flour has provided a great example of how to engage clients by encouraging a subscription to traditional marketing using a modern communication tactic. We’d love to hear if you still use traditional marketing tactics with your clients, how they’ve been working for your company and what you do to promote them. Leave us a comment below!