ADM, a large agricultural processor, serves as a link between farmers and consumers. The company works to process crops into food ingredients and other products.
Recently, we received an email blast promoting their ADM Investor Services. Targeting the food ingredient industry, ADM promoted their global risk management services.
This email blast informs readers of ADM’s hedging strategies that help producers and users protect themselves from price risk. Offered within the email, is a downloadable white paper that covers the strategy of managing price risk through hedging commodities.
Through the use of email marketing, ADM sells their service while positioning themselves as a big food ingredient player in the market who provides high level services for their customers.