B2B marketing isn’t a sprint; it’s a marathon. What this means is that the buyer’s journey for B2B industries is a lengthy one. It has many touchpoints, beginning with top-of-funnel content. This is important to keep in mind when building your content strategy. The start of every buyer’s journey begins with brand awareness, and that […]
Getting to the Point with Top-of-Funnel Content Read More »
Show your customers application ideas that get them excited to do business with you and demonstrate you’re thinking about their business. Recently, I was invited to sit in on an in-person presentation given by one of our food ingredient clients to one of their customers. By witnessing our client’s sales team “in action,” I knew
The Power of Personalization Read More »
Having a PR team that shares your passion for the industry can help you generate awareness about your company, position your team as a resource and build credibility. Deb Murray Food industry leaders and marketers know the importance of effective public relations (PR). From press releases to talking points that prepare your team for media
5 Benefits of Working with a PR Partner Read More »
A new generation – Gen Z – is beginning to exert its influence on the consumer landscape, making waves across all industries, including food and beverage. It’s essential for food ingredient companies to understand their purchasing behaviors better in order to help position their customers’ marketing efforts for success. Ways Gen Z Consumers are Driving
Gen Z’s Influence on the Food and Beverage Industry Read More »
Today’s business-to-business (B2B) food ingredient marketers know an abundance of high-quality images available at a minimal cost — and they’re only a click away. Since stock images are easy to download for next to nothing, you may question the value of original photography. Why spend the time and money on a custom photo shoot when
Why You Should Invest in Custom Photography Read More »
Top Tips for Taking Your Booth Virtual In the post-pandemic era, trade shows are going online to keep attendees safe and adhere to health restrictions in cities across the U.S. Online trade shows, like their physical counterparts, can still be a good way to bring together industry professionals from across the country to share ideas
Exhibiting at a Virtual Trade Show Read More »
