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Ingredion New Brand Name for Corn Products/National Starch

Ingredion

June was a big month for Corn Products/National Starch with the launch of their new company name, Ingredion.

Our team received an email from the Ingredion marketing team announcing their new name in early June. This email announcement dropped in the midst of Corn Product/National Starch’s campaign to promote their booth presence at IFT. The email did a great job of explaining what the name change would mean for Corn Product/National Starch’s current and potential customers.

The email also provided a link to a short video clip to further showcase what Ingredion would bring to its customers. In a little over two minutes, the video welcomes viewers to a new day by using graphics to show what they can do for their clients and what differentiates them in the industry.

Even though Ingredion states it has brought together the best of Corn Products and National Starch, each brand still has their own website. These two websites are both branded Ingredion and have consistent messaging. Since Ingredion is built on bringing together the best of Corn Products and National Starch, it will be interesting to see how long it takes before the two websites become one.

 

 

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  • Hormel Ingredient Solutions Brand System
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INSIGHTS

  • Taking a Multichannel Approach to Your B2B Marketing Touch Points in 2023 
  • How to Hire Creatives to Your Food Ingredient Marketing Team
  • Knocking Down the Top Excuses We Hear About Not Doing B2B Social Media Marketing
  • Industry Insights from Petfood Forum 2022
  • What We Learned from 2022’s IFT Expo
  • LinkedIn Advertising ROI: Choose the Right Ad for Your Food Ingredient Marketing Campaign
  • How to Create a Social Media Strategy You Can Stick To 
  • Where Ingredient Brands Can Leverage Plant-based Food Trends
  • 5 Key Elements of Great Landing Pages
  • Simple Ways Food Ingredient Marketers Can Use LinkedIn to Create Content
  • 3 Ways to Boost Your Email Marketing Efforts in 2022
  • 3 Ways to Bridge the Gap Between Sales and Marketing
  • 5 Ways to Boost Your B2B LinkedIn Strategy
  • How to Formulate Impactful Content
  • Getting to the Point with Top-of-Funnel Content
  • Sales and Marketing Teams of the World, Unite!

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