Skip to content
Anderson Partners

  • About Us
  • Work
  • Insights
  • Contact
Anderson Partners

Ingredion New Brand Name for Corn Products/National Starch

1 minute of reading

Ingredion

June was a big month for Corn Products/National Starch with the launch of their new company name, Ingredion.

Our team received an email from the Ingredion marketing team announcing their new name in early June. This email announcement dropped in the midst of Corn Product/National Starch’s campaign to promote their booth presence at IFT. The email did a great job of explaining what the name change would mean for Corn Product/National Starch’s current and potential customers.

The email also provided a link to a short video clip to further showcase what Ingredion would bring to its customers. In a little over two minutes, the video welcomes viewers to a new day by using graphics to show what they can do for their clients and what differentiates them in the industry.

Even though Ingredion states it has brought together the best of Corn Products and National Starch, each brand still has their own website. These two websites are both branded Ingredion and have consistent messaging. Since Ingredion is built on bringing together the best of Corn Products and National Starch, it will be interesting to see how long it takes before the two websites become one.

 

 

Anderson Partners

We're a full-service marketing agency that specializes in both B2B and B2C advertising. We offer a wide range of services, from branding, digital marketing and public relations, to social media management, media planning and coordination, strategic planning, trade show strategies and insightful research.

402-341-4807

444 Regency Parkway Drive, Suite 311
Omaha, NE 68114

WORK
WORK
  • Methodist Brand Campaign
  • Ardent Mills Product Branding
  • Hormel Ingredient Solutions Brand System
  • Corbion The Baker’s Take Content Marketing
  • Ardent Mills Pizza Expo Trade Show
  • My SchoolBucks Promotional Campaign
  • Alice Buffet Outstanding Teacher Award Nomination Campaign
  • CSM Bakery Whole Grain, Greek Yogurt Muffins
  • Chiquita Fruit Solutions Sampling Program
  • Hormel Ingredient Solutions Manufacturing Animations
  • Kraft Heinz Ingredients Brand Launch
  • Midwest Laboratories Branding and Positioning
  • Land O’Lakes Ingredients Snack Landscape Campaign
  • Ardent Mills Flour Bag Redesign Materials
INSIGHTS
INSIGHTS
  • Preparing for an Uncertain Trade Show Landscape
  • The Power of Personalization
  • Why 2021 Will Be the Year of the Rebrand
  • 5 Things Your Business Should Be Doing (Or Doing More Of)
  • The Perfect Time to Evaluate Your B2B Communications
  • 5 Benefits of Working with a PR Partner
  • Effective Crisis Communications Strategies for Food Ingredient Marketers
  • Marketing Your Capabilities When the Innovation Clock is Ticking
  • Best Practices for B2B Food Ingredient Marketers

Copyright © 2021 Anderson Partners

  • About Us
  • Work
  • Insights
  • Contact
Scroll to Top