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Packing It Up to Feed Hungry Heartland Families with Corbion

Anderson Partners Food Ingredient Marketing staff with C.J. McClellan, global marketing manager, bakery, at Corbion
Anderson Partners Food Ingredient Marketing with C.J. McClellan, global marketing manager, bakery, at Corbion

Last week, we had the opportunity to volunteer alongside our friends at Corbion as part of the team’s annual Pack It Up for Harvesters event. We joined Corbion at the event last year and were thrilled to contribute again this year.

Since 2011, Corbion employees have provided more than 270,000 meals to Harvesters, a food bank that provides food and related household products to more than 620 emergency food pantries, community kitchens, homeless shelters, children’s homes and other not-for-profit agencies throughout northwestern Missouri and northeastern Kansas.

In addition to our staff, Corbion teamed up with Sosland Publishing and Winco Fireworks, a wholesale fireworks distributor that operates the warehouse adjacent to Corbion’s distribution center in Grandview, Missouri. Together, we packed up more than 10,000 holiday meals for families throughout the Kansas City metro area and beyond. It was inspiring to see so many individuals come together to make a difference.

As food ingredient marketers, we love seeing our clients do their part to help fight hunger in the communities where they live and work as well as across the world. In the U.S. alone, more than 40 million people, including 12 million children and five million seniors, struggle to get enough to eat each day. As a result, companies like Corbion are making conscious efforts to put sustainable practices into action while fostering goodwill among staff.

Taking time out of the busy workweek to help those in need is just one of the many ways food ingredient companies can build customer loyalty, recruit and retain employees, and differentiate their brands from their competition. At the end of the day, it’s about more than making monetary donations. Rather, it’s about engaging and inspiring employees to be part of something bigger — and there’s nothing more rewarding than that.

What type of corporate social engagement efforts does your company deploy? Comment below to share your thoughts on how you inspire your team to pay it forward.

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WORK

  • Hormel Ingredient Solutions Brand System
  • Corbion The Baker’s Take Content Marketing
  • Ardent Mills Pizza Expo Trade Show
  • CSM Bakery Whole Grain, Greek Yogurt Muffins
  • Chiquita Fruit Solutions Sampling Program
  • Hormel Ingredient Solutions Manufacturing Animations
  • Kraft Heinz Ingredients Brand Launch
  • Midwest Laboratories Branding and Positioning
  • Land O’Lakes Ingredients Snack Landscape Campaign

INSIGHTS

  • The Advantages B2B Marketing Agency Partners Can Bring to Your Projects 
  • What We Can Learn from the Super Bowl Commercials 
  • Taking a Multichannel Approach to Your B2B Marketing Touch Points in 2023 
  • How to Hire Creatives to Your Food Ingredient Marketing Team
  • Knocking Down the Top Excuses We Hear About Not Doing B2B Social Media Marketing
  • Industry Insights from Petfood Forum 2022
  • What We Learned from 2022’s IFT Expo
  • LinkedIn Advertising ROI: Choose the Right Ad for Your Food Ingredient Marketing Campaign
  • How to Create a Social Media Strategy You Can Stick To 
  • Where Ingredient Brands Can Leverage Plant-based Food Trends
  • 5 Key Elements of Great Landing Pages
  • Simple Ways Food Ingredient Marketers Can Use LinkedIn to Create Content
  • 3 Ways to Boost Your Email Marketing Efforts in 2022
  • 3 Ways to Bridge the Gap Between Sales and Marketing
  • 5 Ways to Boost Your B2B LinkedIn Strategy
  • How to Formulate Impactful Content
  • Getting to the Point with Top-of-Funnel Content
  • Sales and Marketing Teams of the World, Unite!

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