Research shows that 40 percent of the workforce is now made up of millennials, which is expected to grow to 75 percent by 2027. With over one billion monthly active users on Instagram and half of all millennials actively using the social media platform to stay connected, Instagram is a powerful tool for reaching and […]
Instagram Strategies for B2B Food Ingredient Marketing Read More »
As the largest generation in the U.S. labor force, millennials (generally defined as people born between 1980 and the early 2000s) hold much power in the business world. With nearly 73 percent of millennials involved in purchasing decisions for their companies, they have become an important audience for B2B food ingredient marketing—and their coworkers value
Millennials: The New Decision-Maker in the Food Industry Read More »
Kraft Food Ingredients has announced the hiring of Anderson Partners Food Ingredient Marketing as their official agency of record to manage their business-to-business marketing communications efforts. Partnering with Kraft Food Ingredients The company specializes in developing and providing cheese, dairy, confectionery, condiments and sauces for various applications. They are a part of The Kraft Heinz
Kraft Food Ingredients Hires Anderson Partners Read More »
