food ingredient marketing

Millennials: The New B2B Decision Makers in the Food Industry and How to Reach Them Online

As the largest generation in the U.S. labor force, millennials (generally defined as people born between 1980 and the early 2000s) hold a lot of power in the business world. With nearly 73 percent of millennials involved in purchasing decisions for their companies, they have become an important audience for B2B food ingredient marketing—and their …

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Kraft Food Ingredients Hires Anderson Partners Food Ingredient Marketing for B-to-B Marketing Communications Partnership

Kraft Food Ingredients has announced the hiring of Anderson Partners Food Ingredient Marketing as their official agency of record to manage their business-to-business marketing communications efforts. Kraft Food Ingredients specializes in developing and providing cheese, dairy, confectionery, condiments and sauces for a variety of applications. Kraft Food Ingredients is a part of The Kraft Heinz …

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