The debate on renaming “high fructose corn syrup (HFCS)” to “corn sugar” has continued to grow. In an attempt to clarify the labeling of food products for consumers, and to deter the belief that HFCS is any worse than actual sugar, the Corn Refiners Association has created some marketing pieces that were handed out during […]
The “Corn Sugar” Debate Read More »
In our April 1 post about customer events at trade shows, we note a follow-up e-mail campaign that was used by Gilroy Foods & Flavors and ConAgra Mills to further engage prospects. Two e-mail blasts were developed: one sent to those who attended and one sent to those who were unable to attend. Each message
Gilroy Foods & Flavors, ConAgra Mills Utilize E-mail Blast Tactic Read More »
It’s no secret that gluten-free products are a major trend in the food ingredient industry right now. Ingredient companies are offering a wider range of products to manufacturers that are enhancing nutrition and flavor profiles across the board. The budding question surrounds the longevity of the category. Is it just a trend? The growing number
General Mills Capitalizes on Gluten-Free Trend Read More »
The 2010 IFT show in Chicago presented its widest range of online tools yet, providing attendees with multiple opportunities to connect and communicate. Savvy food ingredient marketers took advantage of the IFT online presence to promote their show offerings, and drive traffic to their booths. In a previous blog post we reviewed the IFT’s tools
IFT Online Tools Generate Buzz for Ingredient Marketers Read More »
When it comes to customizing products, Sargento takes the … cheese. Sargento Food Ingredients offers customers a way to create customized products in its Food Ingredients Idea Center. “You bring the idea; they supply the ingredients.” Choose a product category, such as cheese, sauce or filling, and then mix and match flavors of your choice.
Sargento Site Offers Customers New Idea Center Read More »
Bonici Pizza Brand, a product line of Tyson Food Services, offers its customers a recipe collection that takes the Bonici brand beyond the standard pizza or pasta. Each recipe volume is stuffed full—pun intended—with new and unique recipes and tips on how to use Bonici products in an innovative way. All recipe volumes are available
Be the Innovator—Supply Your Customers with Ideas & Recipes Read More »
Low-sodium ingredient products have received a lot of attention recently, as mainstream media have begun to cover growing, nationwide efforts to reduce sodium in consumer food products. One such report covered by the Institute of Medicine on strategies to reduce sodium intake in the United States received widespread coverage. The report was a response to
Low-Sodium Efforts Show Conundrum for Food Marketers Read More »
Sustainability programs and eco-friendly initiatives are gaining traction at many major food ingredient companies. The reason for the growing attention can be traced to the success of high-profile programs like Wal-Mart’s “Sustainability 360” program that reduced packaging and shipping costs $2.4 million last year; or Nestle Waters Arrowhead and Poland Springs bottled-water brands that reduced
Communications for Sustainability Programs Read More »
