Tyson® Food Service is just one of many food ingredient companies streaming video on its website. What Tyson has done recently with online video is bring the sales pitch to the Web. Tyson customers can visit the Tyson Video Room where they can view a group of videos, all promoting its new product line, Tyson Red Label. Each video features a Red Label product, and David Jeter, corporate chef with Tyson Food Service, details the features of each product. The spots are well produced, brief, informative, highlight the product in an enticing and flattering manner, and, more importantly, allow Jeter to speak directly to the buyers. Basically, it’s a Tyson sales pitch in one, cost-effective video. It’s definitely a great tool that many food ingredient companies could benefit from using.