AKA Best Practices
The biennial Health Ingredients Europe and Natural Ingredients Conference (HiE), produced by the Fi Global team from UBM, will be held in Frankfurt, Germany, from Nov. 29 through Dec. 1, 2016. One of the largest health and nutrition conferences and trade shows in the world, HiE provides a complete overview of the nutrition and wellness […]
Hi Europe Offers Ingredient Experts and Insights Read More »
For many years now, the food science community has struggled with how to tell the food science story in the age of increasingly skeptical consumers. With the growth of pseudoscience “experts” and opinion-driven advocates like the Food Babe, food scientists have often felt bewildered about how to bring a rational, science-based voice to the conversation.
Joining the Conversation—Telling the Food Science Story Read More »
FoodNavigator Feature Says: “Ingredient Suppliers have brand story to tell too.” Mark Hughes, president of Anderson Partners Food Ingredient Marketing, recently had an extended conversation with FoodNavigators’ Maggie Hennessy on the need for food ingredient suppliers and marketers to tell their brand stories as part of their marketing communications plans. They talked about how the
B-to-B Marketers Need to Tell Brand Stories Read More »
Recently, we wrote about the impact that the clean-label movement is making throughout the food ingredient industry and how that impact influenced a lot of the messaging we saw at IFT this year. As the food industry continues to ride the wave of reformulations and better-for-you product rollouts, a flurry of action is taking place
Branding Your R&D Capabilities Read More »
This week we feature guest blogger Mark Crowell, founder and principal culinologist at CuliNex, sharing his thoughts on the kinds of questions you need to ask yourself in order to hire a consultant who’s a good fit for your needs. CuliNex is one of the food industry’s premier consulting firms providing product development and strategic
Guest Correspondent Mark Crowell Shares How to Hire the Right Consultant Read More »
In parts 1 and 2 of our series, B2B Social Media for Food Ingredient Marketers, we looked at the growth of B2B social media, the importance of utilizing platforms that your audience is using and engaging with those individuals enterprise-wide. To wrap up our series, we’ll look at how to integrate B2B social media into
B2B Social Media for Food Ingredient Marketers Part 3 Read More »
Part one of our series on B2B social media for food ingredient marketers highlighted how social media use among food ingredient companies has skyrocketed in the last five years. In part two of the series, we will explore the food ingredient industry’s use of B2B social media and the key audiences to connect with online.
B2B Social Media for Food Ingredient Marketers Part 2 Read More »
Social media has come a long way in the food industry. A communication platform that was once used primarily for personal use is now a professional engagement tool for B2B food ingredient marketers. As more B2C food manufacturers adopt social media into a marketing channel for their products, it provides an opportunity for B2B food
B2B Social Media for Food Ingredient Marketers Part 1 Read More »
FoodNavigator Feature Says: “Ingredient Suppliers have brand story to tell too.” Mark Hughes, president of Anderson Partners Food Ingredient Marketing, recently had an extended conversation with FoodNavigators’ Maggie Hennessy on the need for food ingredient suppliers and marketers to tell their brand stories as part of their marketing communications plans. They talked about how the
B-to-B Marketers Need to Tell Brand Stories Read More »
A recently launched website designed around the needs of food ingredient marketing professionals, apfoodingredients.com, aims to help food ingredient companies overcome the challenges of customer engagement. The site provides examples of successful marketing programs that utilize industry best practices—giving visitors strategies and tactics they can utilize within their own marketing plans. It also features a
New Website Provides Free Resources for Food Ingredient Marketers Read More »
