SensoryEffects—a supplier of customized, technology-driven food and beverage solutions—has just launched a rebranding campaign, positioning three ingredient companies under one SensoryEffects brand. The three companies—Diehl Food Ingredients, SensoryEffects Flavor Systems, and US Foods—will now run as three business units: Powder Systems, Flavor Systems and Cereal Systems. SensoryEffects is less than five years old and is growing quickly, says Charles Nicolais, president and chief executive officer. He hopes the merging of these three companies will help reinforce its message with customers and, in turn, help SensoryEffects increase its partnership with companies in need of ingredient or flavor systems. You can check out the new business structure at their website—SensoryEffects.com.