Campaigns

A recently launched website designed around the needs of food ingredient marketing professionals, apfoodingredients.com, aims to help food ingredient companies overcome the challenges of customer engagement. The site provides examples of successful marketing programs that utilize industry best practices—giving visitors strategies and tactics they can utilize within their own marketing plans. It also features a […]

Our series on “Food Science vs. the Food Babe—Who Controls the Story?” has drawn a lot of spirited response from the food-science community in support of pushing back against the uninformed and unscientific opinions of misguided food activists like the Food Babe. Many of the comments that we have received have asked about the best

Our series on “Food Science vs. Food Babe—Who Controls the Story?” continues this week with a new infographic featuring more examples of opinion-based advocates who ignore established food science as they seek to demonize food ingredients and food companies. This week, our examples include Dr. Oz and his misguided attacks on GMOs along with another

The food industry has struggled recently with how to use established food-science knowledge to combat the opinion-based advocacy from media celebrities and food activists such as the Food Babe and Dr. Oz. To help food ingredient marketers deal with this issue, we are launching a new series of infographics comparing the actual food science to