Campaigns

New Website Provides Free Resources for Food Ingredient Marketers

A recently launched website designed around the needs of food ingredient marketing professionals, apfoodingredients.com, aims to help food ingredient companies overcome the challenges of customer engagement. The site provides examples of successful marketing programs that utilize industry best practices—giving visitors strategies and tactics they can utilize within their own marketing plans. It also features a …

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Top 5 Tips for Fighting the Food Babe and Opinion-driven Activists

Our series on “Food Science vs. the Food Babe—Who Controls the Story?” has drawn a lot of spirited response from the food-science community in support of pushing back against the uninformed and unscientific opinions of misguided food activists like the Food Babe. Many of the comments that we have received have asked about the best …

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Food Science vs. Food Babe—Who Controls the Story? Part 2

Our series on “Food Science vs. Food Babe—Who Controls the Story?” continues this week with a new infographic featuring more examples of opinion-based advocates who ignore established food science as they seek to demonize food ingredients and food companies. This week, our examples include Dr. Oz and his misguided attacks on GMOs along with another …

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Who Controls the Story? Part 1

The food industry has struggled recently with how to use established food-science knowledge to combat the opinion-based advocacy from media celebrities and food activists such as the Food Babe and Dr. Oz. To help food ingredient marketers deal with this issue, we are launching a new series of infographics comparing the actual food science to …

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New Website Provides Free Resources for Food Ingredient Marketers

A recently launched website designed around the needs of food ingredient marketing professionals, apfoodingredients.com, aims to help food ingredient companies overcome the challenges of customer engagement. The site provides examples of successful marketing programs that utilize industry best practices—giving visitors strategies and tactics they can utilize within their own marketing plans. It also features a …

New Website Provides Free Resources for Food Ingredient Marketers Read More »

Carmi Flavors Uses Channel-specific Email Marketing to Target Customers and Prospects

We are always on the lookout for good content-marketing campaigns. One of the platforms we look to is email. Email marketing is considered a best practice to use for generating sales leads. Since most people, on average, receive over a hundred emails a day, email marketing can have its challenges. But, those challenges can easily …

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Land O’Lakes Green Chile Queso Sample Packaging Has Some Kick

Over the years, we’ve received numerous product samples from food ingredient companies and routinely, they arrive in plain baggies or boxes with simple product labels. We feel these particular sample packages—ones that land in the hands of customers—are missed opportunities for brand reinforcement and targeted sales messaging. As an industry best practice, branding product sample …

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iTi Tropicals Launches Coconut Water Concentrate Website to Help Developers Take Advantage of the Growing Coconut Water Trend

iTi Tropicals, Inc., a leading U.S. supplier of processed exotic tropical fruits, recently launched a new website to help developers better understand coconut water concentrate and the benefits of incorporating it as an ingredient in their products. Natural coconut water is the water inside of a coconut. It is naturally filtered for nine to twelve months …

iTi Tropicals Launches Coconut Water Concentrate Website to Help Developers Take Advantage of the Growing Coconut Water Trend Read More »

Chiquita Fruit Solutions Wins Best Sustainability Initiative in Juice Award

Sustainability is one of the most important themes for all parts of the food and beverage industry—and juice is no exception. FOODNEWS World Juice recently awarded Chiquita Fruit Solutions the Best Sustainability Initiative in Juice Award for their passion fruit small-grower initiative. FOODNEWS World Juice held their annual conference in Cologne, Germany on Oct. 2-4 …

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Land O’Lakes, Inc. Hires Anderson Partners for Business-to-Business Marketing Communications of Ingredients

Land O’Lakes, Inc. has hired Anderson Partners to help with their global business-to-business marketing communications efforts. Land O’Lakes, Inc., headquartered in Minneapolis, Minn., offers food manufacturers worldwide quality dairy ingredients. With a continuous milk supply from their 3,200 dairy farmer members and control over a vast supply chain, Land O’Lakes, Inc. ensures a consistent, quality …

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