AKA Trends
It’s no secret that gluten-free products are a major trend in the food ingredient industry right now. Ingredient companies are offering a wider range of products to manufacturers that are enhancing nutrition and flavor profiles across the board. The budding question surrounds the longevity of the category. Is it just a trend? The growing number […]
General Mills Capitalizes on Gluten-Free Trend Read More »
New research, completed by Anderson Partners Food Ingredients, provides a close look at the B-to-B marketing communications programs and best practices currently having the most success in the food ingredient industry. The primary objective of the research was to identify key areas of focus for food ingredient marketing communications programs in 2010 by measuring usage
New Mar-Com Research Shows Food Ingredient Company Best Practices Read More »
At this year’s IFT show in Chicago, I had the opportunity to talk to dozens of food ingredient companies and their customers. Generally speaking, the conversations were mostly upbeat about the economy and about recent signs of business rebounding. All of the ingredient marketers were excited about the new products and new applications they had
Top Food Ingredient Trends at IFT 2010 Read More »
The 2010 IFT show in Chicago presented its widest range of online tools yet, providing attendees with multiple opportunities to connect and communicate. Savvy food ingredient marketers took advantage of the IFT online presence to promote their show offerings, and drive traffic to their booths. In a previous blog post we reviewed the IFT’s tools
IFT Online Tools Generate Buzz for Ingredient Marketers Read More »
When it comes to customizing products, Sargento takes the … cheese. Sargento Food Ingredients offers customers a way to create customized products in its Food Ingredients Idea Center. “You bring the idea; they supply the ingredients.” Choose a product category, such as cheese, sauce or filling, and then mix and match flavors of your choice.
Sargento Site Offers Customers New Idea Center Read More »
Bonici Pizza Brand, a product line of Tyson Food Services, offers its customers a recipe collection that takes the Bonici brand beyond the standard pizza or pasta. Each recipe volume is stuffed full—pun intended—with new and unique recipes and tips on how to use Bonici products in an innovative way. All recipe volumes are available
Be the Innovator—Supply Your Customers with Ideas & Recipes Read More »
In a previous blog post, we wrote about the growing activity inside food ingredient companies to communicate their various efforts at establishing viable and credible sustainability programs. Industry marcom execs have been challenged to expand their communications to a wider variety of internal and external audiences. Several food ingredient companies have implemented comprehensive communications plans
Communicating Sustainability Read More »
Low-sodium ingredient products have received a lot of attention recently, as mainstream media have begun to cover growing, nationwide efforts to reduce sodium in consumer food products. One such report covered by the Institute of Medicine on strategies to reduce sodium intake in the United States received widespread coverage. The report was a response to
Low-Sodium Efforts Show Conundrum for Food Marketers Read More »
“Clean labels,” simple ingredients and gluten-free products topped the list of “hot topics” at the 2010 Research Chefs Association (RCA) conference. Culinary execs and corporate chefs met with ingredient companies to talk about these trends, as well as an array of new products. Interest in clean-label products and ingredients dominated the RCA seminars and Food
RCA Show: New Products and Ingredient Trends Read More »
