AKA Trends
Before you get sick of hearing about yet another eat-healthy marketing approach, let’s take a look at Culver’s—a food chain known nationwide for its quick-serve comfort foods. A big obstacle Culver’s faces, in regards to the health-trend takeover, is the perception that Culver’s is not a healthy option. In an attempt to shake that stereotype, […]
Foodservice Health Trends—Part 3 of 3 Read More »
Like the recent Corner Bakery Cafe blog we posted, Fazoli’s is starting the year off by offering calorie-conscious choices to the menu with its new Mini Bakes—four smaller-portioned meals, each with 400 calories or less. Fazoli’s is introducing this line to satisfy the healthy demands of its customers. But, while these meals are only $3.99, in
Foodservice Health Trends—Part 2 of 3 Read More »
It’s no surprise that ringing-in the New Year leads to an overwhelming commitment by society to eat better. For the food industry, this is a prime time to reach your customers. They’re eager, attentive and open to trying new things. 2011 is predicted to be a year focused on delivering flavorful, yet healthful options for
Foodservice Health Trends—Part 1 of 3 Read More »
The debate on renaming “high fructose corn syrup (HFCS)” to “corn sugar” has continued to grow. In an attempt to clarify the labeling of food products for consumers, and to deter the belief that HFCS is any worse than actual sugar, the Corn Refiners Association has created some marketing pieces that were handed out during
The “Corn Sugar” Debate Read More »
For years, the visual trend had shifted from showing ingredients to showing ingredients in applications. The goal was to showcase to your customers the value your ingredient can bring to a finished application. We all know that like the current clothing fad, trends come and they go. So what trend will replace the iconic finished
What’s the Next Visual Trend in Marketing? Read More »
With the economy in its beginning stages of upturn, 2010 was a bit of a challenge for the food industry—a challenge that certain restaurant operators and food marketers rose to meet. Beyond overall themes, such as back-to-the basics, artisan upgrades and healthful eating, the Culinary Trend Mapping Report—a bi-monthly journal from Packaged Facts and the
Culinary Trends For 2010 Read More »
Many different people, companies and publications have made their predictions for food and dining trends in 2011, but a lot of their predictions are similar. Across the board, the market for Korean-inspired flavors and dishes, mobile cuisine, and sophisticated sandwiches is expected to gain attention in the food industry. Here’s a roundup of some of
Top Food Ingredient Trends to Expect in 2011 Read More »
Sloan Trends, Inc.—a company focused on determining and forecasting trends in the food, beverage and supplement industry—recently published its findings on post-recession food trends. “What’s on the Menu Post-Recession?” touches on consumers’ changes in eating habits—from healthful options to cost and convenience—and how the restaurant industry has adapted to those changes. Read about hot topics,
Post-Recession Restaurant Trends Read More »
A recent qsrmagazine.com article, Competition on Aisle Five, discusses the competition quick-serve restaurants (QSRs) are facing with grocery store prepared and ready-to-eat foods. Packaged Facts—a leading publisher of market research in the food, beverage and consumer packaged goods demographic sector—recently generated a new report titled “Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition
Supermarkets Preferred Over Quick-Service Restaurants Read More »
Recent mar-com research published by Anderson Partners Food Ingredients provides an interesting look into how leading food ingredient companies are utilizing social media platforms as part of their overall marketing communications programs. Two-thirds of the food marketing execs that responded to the survey indicated that their companies were currently using social media as part of
Research Shows Social Media Usage by Food Ingredient Companies Read More »
