The launch of new ingredient products, targeted at food manufacturers and food service channels, increased significantly in the first quarter of 2010, as ingredient producers began to see the economic recovery stimulate more activity in their markets. More and more new ingredient products are using trade brand names as part of their launch in an […]
Brand Names for Ingredient Products Read More »
Bush Brothers unveiled a new online campaign directed toward consumers for Bush’s Baked Beans. It’s an online dating site where your protein of choice can find its side dish soul mate—its sidemate. As an already popular side dish, Bush is taking its baked beans to the next level by incorporating the popular food into dozens
Bush is Single and Ready to Mingle Read More »
A familiar, but new, look in the form of an updated corporate identity package was unveiled recently by Grain Processing Corporation (GPC). The image update includes a new logo and a redesigned Web site with a modern, global look and feel. GPC announced the corporate branding initiative with a press release to the trade and
Updated Image Helps Build Brand Identity Read More »
