Branding

Ardent Mills Mobile Innovation Center: Driving Grain Innovation to Customers

As mentioned in our IFT ҅14 Round Up blog post, Ardent Mills unveiled their newly formed company that combines the operations of ConAgra Mills and Horizon Milling and introduced their new customer engagement vehicle, the Mobile Innovation Center (MIC). At 57-feet-long, the MIC is a state-of-the-art culinary center with a multipurpose platform designed to bring …

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Ingredion New Brand Name for Corn Products/National Starch

June was a big month for Corn Products/National Starch with the launch of their new company name, Ingredion. Our team received an email from the Ingredion marketing team announcing their new name in early June. This email announcement dropped in the midst of Corn Product/National Starch’s campaign to promote their booth presence at IFT. The …

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ADM Uses Email Marketing to Sell B2B Services

ADM, a large agricultural processor, serves as a link between farmers and consumers. The company works to process crops into food ingredients and other products. Recently, we received an email blast promoting their ADM Investor Services. Targeting the food ingredient industry, ADM promoted their global risk management services. This email blast informs readers of ADM’s hedging …

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ConAgra Mills’ Efforts Raise Awareness on Childhood Hunger

ConAgra Mills has been hard at work, raising money and spreading a message to increase awareness of childhood hunger. Six custom-designed rail cars were created in partnership with General American Transportation Corp. and Feeding America. The rail cars read, “1 in 4 children in America struggles with hunger. Join us and donate at feedingamerica.org.” Each …

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Customizing Ingredients Becomes the Norm

A recent FoodProcessing.com feature was headlined “Ingredient Suppliers Specializing in Custom Mixes of Ingredients.” The article described how many ingredient suppliers have begun to focus on creating customized ingredient blends and mixes for specific customer applications. We have seen and heard the same message from the ingredient manufacturers at the major trade shows over the last few …

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10 Most Innovative Food Companies

From making products healthier to incorporating sustainability to implementing advertising and marketing initiatives, more and more food companies are finding ways to get creative with their products. Fast Company recently released its 2011 “50 Most Innovative Companies” issue that highlighted the 10 most innovative food companies. These companies were recognized for thinking outside the conventional box, taking risks …

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RC Fine Foods Launches Smart Sodium 400

RC Fine Foods has entered into the already crowded sodium reduction ingredient market with its new line of reduced sodium bases for soups, sauces and gravies. The new bases maintain the desired flavors but significantly reduce the overall levels of sodium. The product varieties include chicken, beef, seafood and vegetable, so the sodium reduction possibilities …

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