Super Bowl commercials have evolved in numerous ways over the years to the point they’ve (almost? probably?) eclipsed the grandeur of the game itself. As advertisers, we love the yearly spectacle of taking in the best our industry has to offer, all within the span of a few hours. We also love to analyze our […]
Move Over Football, We’re Here for the Commercials Read More »
Let’s go back in time. How many of these now-defunct food and beverage products do you remember? Brim CoffeeTato SkinsKudos Granola BarsOK SodaCrystal PepsiZIMAJello Pudding Pops They were innovative in their own era and paved the way for the products you see on the shelves today. However, their time came to an end, and are
Saluting the Ongoing Road to Innovation Read More »
ADM Content Marketing SERVICES: Case Studies, Trends Overview, Emails, LinkedIn Ads For a series of campaigns that leveraged ADM’s thought leadership in savory flavors and edible oils, we developed long-form content pieces highlighting the company’s capabilities, expertise and insights. In collaboration with ADM, we created in-depth case studies and trend summaries for ADM to publish
Ciranda Reduced Sugar Syrups Rollout Materials SERVICES: Positioning, Sell Sheet, Landing Page, LinkedIn Ads, Digital Ads, Event Giveaway Ciranda, a leading name in the organic ingredients space, recently launched a new line of organic and non-GMO reduced sugar syrups. We created an awareness campaign highlighting the nutritional and functional benefits across a variety of applications.
Ciranda Advertisement & Marketing Read More »
As mentioned in our IFT ҅14 Round Up blog post, Ardent Mills unveiled their newly formed company that combines the operations of ConAgra Mills and Horizon Milling and introduced their new customer engagement vehicle, the Mobile Innovation Center (MIC). At 57-feet-long, the MIC is a state-of-the-art culinary center with a multipurpose platform designed to bring
Ardent Mills Mobile Innovation Center: Driving Grain Innovation to Customers Read More »
June was a big month for Corn Products/National Starch with the launch of their new company name, Ingredion. Our team received an email from the Ingredion marketing team announcing their new name in early June. This email announcement dropped in the midst of Corn Product/National Starch’s campaign to promote their booth presence at IFT. The
Ingredion New Brand Name for Corn Products/National Starch Read More »
ADM, a large agricultural processor, serves as a link between farmers and consumers. The company works to process crops into food ingredients and other products. Recently, we received an email blast promoting their ADM Investor Services. Targeting the food ingredient industry, ADM promoted their global risk management services. This email blast informs readers of ADM’s hedging
ADM Uses Email Marketing to Sell B2B Services Read More »
One of the most persistent marketing themes that we heard at food ingredient trade shows this year was some form of “we customize our ingredients to our customers’ needs.” While this is true for most big ingredient companies, it is no longer very unique and the position no longer differentiates an ingredient company from its
Customizing Ingredients Becomes the Norm – UPDATE Read More »
ConAgra Mills has been hard at work, raising money and spreading a message to increase awareness of childhood hunger. Six custom-designed rail cars were created in partnership with General American Transportation Corp. and Feeding America. The rail cars read, “1 in 4 children in America struggles with hunger. Join us and donate at feedingamerica.org.” Each
ConAgra Mills’ Efforts Raise Awareness on Childhood Hunger Read More »
We continue to see major brands partnering with other major brands as a way to gain extra marketing power. And now some of the food industry’s biggest brands are partnering up with AMC Theaters. Chiquita, Dasani, Odwalla Ba and PopCorners will all be part of the new AMC Smart MovieSnacks bag—a comprehensive snack pack that includes
Co-branding: The Food Industry Goes to the Movies Read More »
