This post was originally going to be about King Arthur’s new “Our Farmers” videos. But after I watched the videos, I toured the website further and the post has taken a different turn. King Arthur is doing some really great things in terms of engagement, and I’d like to touch on a few of those. […]
King Arthur Flour Gets Engagement Read More »
Products in the food industry can be rather temperamental, forcing companies to not only fix the problem, but relay that fix to its customers. Big question is: how does one best do that? A great example of what to do in this situation is Chiquita’s Chiquita To Go. Recently, Chiquita experienced some customer dissatisfaction with
Damage Control in the Form of Marketing Read More »
More and more businesses are creating personalized YouTube channels—custom-branded YouTube pages that house a collection of company videos. And Walmart is one of many that has taken advantage of its YouTube channel. Walmart introduced Family Baking Videos to encourage families to shop at Walmart. Customers were asked to tape and submit video footage of their families making holiday treats—treats
YouTube Channels—Walmart Holiday Videos Read More »
I recently came across a video on the homepage of nrn.com for Schwan’s Food Service. The video was the size of a square banner ad at 300 x 250 pixels. What’s unique about this video is its use of voice-over, food photography and animation to tell a compelling story. Often, when we talk to clients
Example of a Successful B-to-B Video from Schwan’s Food Service Read More »
