In this fast-paced world, fewer people stop to smell the roses, and probably won’t until the iPhone comes out with a scratch-and-sniff application. Time is of the essence and convenience is almost expected. To accommodate this, Kerry Ingredients & Flavours, Americas has created a “Quick Discovery” tool where online visitors can quickly explore technologies and […]
Keep Things Convenient and Simple Read More »
Utilizing e-commerce sites is somewhat expected of companies now-a-day, but that doesn’t mean they aren’t incorporating more unique features throughout their sites to help increase sales. Superberries is a client of Anderson Partners that sells aroniaberry products—a fruit that contains multiple benefits for overall wellness. Superberries’ success is driven by repeat sales from customers who
Social Interactivity Moves E-Commerce Read More »
Staying up on market trends is important for many food ingredient buyers. Instead of letting your customer travel to another site, why not include market information directly on your site? Kraft Food Ingredients provides its customers with a Commodity Market Update. Here, the customer can ponder over a consolidated overview of the most recent market
Offering Market Information Can Increase Customer Engagement Read More »
DSM Nutritional Products is a world leader in supplying vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. When DSM introduced a new product called Teavigo, a caffeine-free green tea extract, it launched a product specific site—Teavigo.com—in addition to promoting the product on the DSM Web site. By creating
Product-Specific Web Sites Can Help Increase Brand Awareness Read More »
Brian D. Till and Donna Heckler, authors of The Truth About Creating Brands People Love, said, “Keep your brand simple and consistent.” Words to live by. When it comes to branding, it’s not about flash, and it’s not about glam. It’s about establishing a look that accurately represents your product or service, and continues to
Maintaining Brand Consistency Through Multiple Web Sites Read More »
In a previous blog post, we wrote about the growing activity inside food ingredient companies to communicate their various efforts at establishing viable and credible sustainability programs. Industry marcom execs have been challenged to expand their communications to a wider variety of internal and external audiences. Several food ingredient companies have implemented comprehensive communications plans
Communicating Sustainability Read More »
If you’re in the wholesale food business, then you know the only thing sweeter than making a sale, is making a repeat sale. And the only way to make that happen—apart from selling a great product that people enjoy—is for your customers to successfully sell your products to their customers. Sweet Street Desserts goes beyond
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Hormel Foodservice offers a new feature on its Web site called “My Files.” My Files is an online storage tool to bookmark preferred recipes, articles and product pages. A user creates an account, and accesses it with a username and password. This feature is unique because it offers culinary, marketing and R&D an easy way
Hormel Web Site Tool Gives Users Easy Information Storage Read More »
Kraft Food Ingredients presents its products on its Web site in a unique way, particularly for its savory flavors category. What I like about these pages is the usability. They allow the user to gather all the information they need about a product in one easy place. Each product has its own dedicated page that
Enticing Product Description Pages from Kraft Food Ingredients Read More »
I recently came across a video on the homepage of nrn.com for Schwan’s Food Service. The video was the size of a square banner ad at 300 x 250 pixels. What’s unique about this video is its use of voice-over, food photography and animation to tell a compelling story. Often, when we talk to clients
Example of a Successful B-to-B Video from Schwan’s Food Service Read More »
