Insights Archives • Page 10 of 11 • Anderson Partners

Research Shows Social Media Usage by Food Ingredient Companies

Recent mar-com research published by Anderson Partners Food Ingredients provides an interesting look into how leading food ingredient companies are utilizing social media platforms as part of their overall marketing communications programs. Two-thirds of the food marketing execs that responded to the survey indicated that their companies were currently using social media as part of […]

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New Mar-Com Research Shows Food Ingredient Company Best Practices

New research, completed by Anderson Partners Food Ingredients, provides a close look at the B-to-B marketing communications programs and best practices currently having the most success in the food ingredient industry. The primary objective of the research was to identify key areas of focus for food ingredient marketing communications programs in 2010 by measuring usage

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IFT Online Tools Generate Buzz for Ingredient Marketers

The 2010 IFT show in Chicago presented its widest range of online tools yet, providing attendees with multiple opportunities to connect and communicate. Savvy food ingredient marketers took advantage of the IFT online presence to promote their show offerings, and drive traffic to their booths. In a previous blog post we reviewed the IFT’s tools

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Be the Innovator—Supply Your Customers with Ideas & Recipes

Bonici Pizza Brand, a product line of Tyson Food Services, offers its customers a recipe collection that takes the Bonici brand beyond the standard pizza or pasta. Each recipe volume is stuffed full—pun intended—with new and unique recipes and tips on how to use Bonici products in an innovative way. All recipe volumes are available

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Bernardi’s Fully Stocked Web Site

When it comes to giving its customers the information they want, Bernardi Frozen Italian Specialties is right on point. In addition to Bernardi product information, customers have access to recipe ideas, cooking instructions and a chef blog. The Web site also contains food service news, marketing tools to help customers sell and even a “Cook

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Social Interactivity Moves E-Commerce

Utilizing e-commerce sites is somewhat expected of companies now-a-day, but that doesn’t mean they aren’t incorporating more unique features throughout their sites to help increase sales. Superberries is a client of Anderson Partners that sells aroniaberry products—a fruit that contains multiple benefits for overall wellness. Superberries’ success is driven by repeat sales from customers who

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Offering Market Information Can Increase Customer Engagement

Staying up on market trends is important for many food ingredient buyers. Instead of letting your customer travel to another site, why not include market information directly on your site? Kraft Food Ingredients provides its customers with a Commodity Market Update. Here, the customer can ponder over a consolidated overview of the most recent market

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Product-Specific Web Sites Can Help Increase Brand Awareness

DSM Nutritional Products is a world leader in supplying vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. When DSM introduced a new product called Teavigo, a caffeine-free green tea extract, it launched a product specific site—Teavigo.com—in addition to promoting the product on the DSM Web site. By creating

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Hormel Web Site Tool Gives Users Easy Information Storage

Hormel Foodservice offers a new feature on its Web site called “My Files.” My Files is an online storage tool to bookmark preferred recipes, articles and product pages. A user creates an account, and accesses it with a username and password. This feature is unique because it offers culinary, marketing and R&D an easy way

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Brand Names for Ingredient Products

The launch of new ingredient products, targeted at food manufacturers and food service channels, increased significantly in the first quarter of 2010, as ingredient producers began to see the economic recovery stimulate more activity in their markets. More and more new ingredient products are using trade brand names as part of their launch in an

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