Insights Archives • Page 9 of 11 • Anderson Partners

Philadelphia Macaroni Company Featured on Food Network Show

Philadelphia Macaroni Company—a manufacturer of … you guessed it … pasta and noodles, engineered to customers’ exact specifications—was recently highlighted on the popular Food Network Channel show, Unwrapped. Now, while third-party publicity is a great form of advertising in and of itself, Dean Lustig, Philadelphia Macaroni’s vice president and general manager, took the publicity one […]

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P.F. Chang’s New Product Site is Easy on the Ice

P.F. Chang’s China Bistro is a popular dining establishment that has recently boarded the ever-growing, now-in-your-grocery-store-freezer train. Having just unveiled its new line of frozen entrees, P.F. Chang’s has designed a new website—PFChangsHomeMenu.com—dedicated to the new products. Although product specific websites are not as uncommon for new product lines, it’s the clean, simple approach of

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Burke’s Positive Promotions Program Helps Increase Sales

Burke—a provider of fully cooked meat products for the foodservice and prepared food industries—offers a wide range of resources on its site. While many of these resources are becoming quite common, such as blogs and recipes (although, both are still GREAT additions to any site), Burke also offers customers a tool to create custom promotional

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National Starch Defines Starchology™

National Starch Food Innovation (NSFI) has taken two unique approaches to advertising its services. First, it has trademarked the term “Starchology,” deeming it the solution to many things, such as cutting costs by replacing butter and oil in bakery or savory products. Secondly, when viewers click on banner ads promoting Starchology, instead of being directed

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Tabasco® Offers Co-Branding to Customers

The Tabasco brand Industrial Ingredients website is playfully challenging its customers to “Play With Your Food.” The site’s look and feel puts a fun spin on the simple sites you see every day, which, in effect, is what it’s saying Tabasco ingredients can do for your products. Customers can search through products and formulations, request

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ADM’s Website Promotes Helpful Digital Media

While conducting best practice research for a client, I stumbled upon ADM’s site and was astonished by how much emphasis they place on digital media. Not only did it serve as an excellent site for me to gather insights on ADM’s current marketing approach, it’s a great outlet of information for its customers. Nearly everywhere

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Often Overlooked Touch Points

Think about your daily interactions with your customers and coworkers. Are there any marketing opportunities being overlooked? Every point of communication is an opportunity to present your company’s brand and position. Two areas that are often neglected or that could be enhanced are phone answering/voice-mail recordings and e-mail signatures. I’m shocked by the amount of

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Tyson Targets Video to Food Service

Tyson® Food Service is just one of many food ingredient companies streaming video on its website. What Tyson has done recently with online video is bring the sales pitch to the Web. Tyson customers can visit the Tyson Video Room where they can view a group of videos, all promoting its new product line, Tyson

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Kraft Introduces iPhone App

How and where you reach your target market has changed dramatically over the past 20 years. In recent years, more and more food ingredient companies have embraced the Internet and social media. One innovative phenomenon is iPhone applications. A successful example of this is Kraft’s new application called the iFood Assistant. iFood offers consumers how-to

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Gilroy Foods & Flavors, ConAgra Mills Utilize E-mail Blast Tactic

In our April 1 post about customer events at trade shows, we note a follow-up e-mail campaign that was used by Gilroy Foods & Flavors and ConAgra Mills to further engage prospects. Two e-mail blasts were developed: one sent to those who attended and one sent to those who were unable to attend. Each message

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