Insights Archives • Page 7 of 8 • Anderson Partners

Research Chefs Have Fun with Food and Fish

The opening reception of the 2011 Research Chef’s Association conference was held inside the Georgia Aquarium. Corporate chefs, culinoligists, and patrons enjoyed the night amongst the Aquarium’s huge salt water tanks. The event was sponsored by Spicetec Flavors & Seasonings and ConAgra Mills. The sponsors and nine local Atlanta restaurants put on cooking demos and served small plates to a crowd […]

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National Honey Board’s Baking Site

At the 2010 International Baking Industry Exposition, the National Honey Board promoted its baking website—BakingWithHoney.com. The site is filled with tips on how honey can be used for a variety of new product ideas, and provides the latest technical information on how honey improves bakery foods’ flavor profiles and processing attributes. Visitors can view recent

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The “Corn Sugar” Debate

The debate on renaming “high fructose corn syrup (HFCS)” to “corn sugar” has continued to grow. In an attempt to clarify the labeling of food products for consumers, and to deter the belief that HFCS is any worse than actual sugar, the Corn Refiners Association has created some marketing pieces that were handed out during

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Caravan Ingredients Promotes New nosh’em Product

Promotional marketing pieces: we’ve all seen them. Most of us use them. Some of us even make them. A brochure here, a sample there. But not Caravan Ingredients’ new marketing campaign for nosh’em—an on-the-go, nutritious snack with appeal for both kids and adults. When visiting the 2010 IBIE show, we were able to view the snack’s

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Pillsbury Contest Helps Promote Independent Bakeries

General Mills, Inc. caught our eye at the 2010 IBIE Expo while promoting their Pillsbury “Make a Cake Face!” Sweepstakes. Directly in the front of the General Mills booth, stood a full-blown photo booth, ready for the taking. A General Mills employee was on hand to help us accessorize with feather boas and party hats.

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Dawn Booth Takes the Cake at 2010 IBIE Expo

After a few long hours of walking up and down the aisles of blue carpet at the 2010 IBIE Expo, my shoulders hurting from carrying pounds of free collateral and goodies, I came across the Dawn Food Products booth. Hands down, Dawn wins the award for best booth at IBIE. I may be biased, in

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IBIE Offers Twitter Feed. Few Companies Use It.

Recently, I attended the 2010 IBIE Expo in Las Vegas. The very first thing I noticed upon entering the convention hall, were large Twitter kiosks featuring show attendee tweets from the show floor. Attendees were encouraged to tag their tweets with #IBIE2010, which made for a nice collection of quick, IBIE-related news and information. Anderson

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Anderson Partners Attends IBIE Expo

Anderson Partners Food Ingredients associates Lauren Hartung and Jennifer Scott attended the 2010 IBIE Expo in Las Vegas, Nevada. Please continue to check in with our See What’s Working blog, FIMC LinkedIn group and our Twitter page, as we recap the show’s successful marketing tactics, interesting booths, company promotions and our overall experience at this

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Gilroy Foods & Flavors, ConAgra Mills Utilize E-mail Blast Tactic

In our April 1 post about customer events at trade shows, we note a follow-up e-mail campaign that was used by Gilroy Foods & Flavors and ConAgra Mills to further engage prospects. Two e-mail blasts were developed: one sent to those who attended and one sent to those who were unable to attend. Each message

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Top Food Ingredient Trends at IFT 2010

At this year’s IFT show in Chicago, I had the opportunity to talk to dozens of food ingredient companies and their customers. Generally speaking, the conversations were mostly upbeat about the economy and about recent signs of business rebounding. All of the ingredient marketers were excited about the new products and new applications they had

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