Insights Archives • Page 24 of 26 • Anderson Partners

New Mar-Com Research Shows Food Ingredient Company Best Practices

New research, completed by Anderson Partners Food Ingredients, provides a close look at the B-to-B marketing communications programs and best practices currently having the most success in the food ingredient industry. The primary objective of the research was to identify key areas of focus for food ingredient marketing communications programs in 2010 by measuring usage […]

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Top Food Ingredient Trends at IFT 2010

At this year’s IFT show in Chicago, I had the opportunity to talk to dozens of food ingredient companies and their customers. Generally speaking, the conversations were mostly upbeat about the economy and about recent signs of business rebounding. All of the ingredient marketers were excited about the new products and new applications they had

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IFT Online Tools Generate Buzz for Ingredient Marketers

The 2010 IFT show in Chicago presented its widest range of online tools yet, providing attendees with multiple opportunities to connect and communicate. Savvy food ingredient marketers took advantage of the IFT online presence to promote their show offerings, and drive traffic to their booths. In a previous blog post we reviewed the IFT’s tools

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Sargento Site Offers Customers New Idea Center

When it comes to customizing products, Sargento takes the … cheese. Sargento Food Ingredients offers customers a way to create customized products in its Food Ingredients Idea Center. “You bring the idea; they supply the ingredients.” Choose a product category, such as cheese, sauce or filling, and then mix and match flavors of your choice.

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Be the Innovator—Supply Your Customers with Ideas & Recipes

Bonici Pizza Brand, a product line of Tyson Food Services, offers its customers a recipe collection that takes the Bonici brand beyond the standard pizza or pasta. Each recipe volume is stuffed full—pun intended—with new and unique recipes and tips on how to use Bonici products in an innovative way. All recipe volumes are available

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Bernardi’s Fully Stocked Web Site

When it comes to giving its customers the information they want, Bernardi Frozen Italian Specialties is right on point. In addition to Bernardi product information, customers have access to recipe ideas, cooking instructions and a chef blog. The Web site also contains food service news, marketing tools to help customers sell and even a “Cook

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Social Interactivity Moves E-Commerce

Utilizing e-commerce sites is somewhat expected of companies now-a-day, but that doesn’t mean they aren’t incorporating more unique features throughout their sites to help increase sales. Superberries is a client of Anderson Partners that sells aroniaberry products—a fruit that contains multiple benefits for overall wellness. Superberries’ success is driven by repeat sales from customers who

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Offering Market Information Can Increase Customer Engagement

Staying up on market trends is important for many food ingredient buyers. Instead of letting your customer travel to another site, why not include market information directly on your site? Kraft Food Ingredients provides its customers with a Commodity Market Update. Here, the customer can ponder over a consolidated overview of the most recent market

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Product-Specific Web Sites Can Help Increase Brand Awareness

DSM Nutritional Products is a world leader in supplying vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. When DSM introduced a new product called Teavigo, a caffeine-free green tea extract, it launched a product specific site—Teavigo.com—in addition to promoting the product on the DSM Web site. By creating

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Personalized Show Guide for IFT Food Expo

If you’ve visited the IFT Food Expo before, then you know just how large and busy it can be—more than 1,000 exhibitors attend the conference. But this doesn’t mean that you have to spend hours searching through a cluttered sea of people, brands, products and services. IFT has created an online reference tool called networkNow!

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