In a previous blog post, we wrote about the growing activity inside food ingredient companies to communicate their various efforts at establishing viable and credible sustainability programs. Industry marcom execs have been challenged to expand their communications to a wider variety of internal and external audiences. Several food ingredient companies have implemented comprehensive communications plans […]
Communicating Sustainability Read More »
Hormel Foodservice offers a new feature on its Web site called “My Files.” My Files is an online storage tool to bookmark preferred recipes, articles and product pages. A user creates an account, and accesses it with a username and password. This feature is unique because it offers culinary, marketing and R&D an easy way
Hormel Web Site Tool Gives Users Easy Information Storage Read More »
The launch of new ingredient products, targeted at food manufacturers and food service channels, increased significantly in the first quarter of 2010, as ingredient producers began to see the economic recovery stimulate more activity in their markets. More and more new ingredient products are using trade brand names as part of their launch in an
Brand Names for Ingredient Products Read More »
Low-sodium ingredient products have received a lot of attention recently, as mainstream media have begun to cover growing, nationwide efforts to reduce sodium in consumer food products. One such report covered by the Institute of Medicine on strategies to reduce sodium intake in the United States received widespread coverage. The report was a response to
Low-Sodium Efforts Show Conundrum for Food Marketers Read More »
Bush Brothers unveiled a new online campaign directed toward consumers for Bush’s Baked Beans. It’s an online dating site where your protein of choice can find its side dish soul mate—its sidemate. As an already popular side dish, Bush is taking its baked beans to the next level by incorporating the popular food into dozens
Bush is Single and Ready to Mingle Read More »
A familiar, but new, look in the form of an updated corporate identity package was unveiled recently by Grain Processing Corporation (GPC). The image update includes a new logo and a redesigned Web site with a modern, global look and feel. GPC announced the corporate branding initiative with a press release to the trade and
Updated Image Helps Build Brand Identity Read More »
Two industry association blogs that are branded well and have a good presence are California Raisins and National Peanut Board, found at these respective sites: http://blog.loveyourraisins.com http://energyforthegoodlife.org Best practices these sites have incorporated: 1. Create a unique URL address. Have fun with it. But make sure that it represents your brand and
Food ingredient-focused trade publications have started to utilize blogs as well. This blog from bakingbuyer.com is targeted toward retail bakers and utilizes one baker’s personal life experiences to generate content. The blog provides insights into different bakeries and bakers by highlighting features that set them apart and have made them successful. There are two key
Trade Publication Blogs Read More »
Blogs are considered one of many social media tools in the mix that can provide targeted information to customers/prospects. Like most social media tools, blogs offer an outlet for conversations that are relaxed and informal—and consequently more open and inviting. Blogs provide an opportunity for your company to present a new face and to relate
Does your company utilize a blog? Has this been a successful tactic for you? Read More »
You may be surprised to learn that there is an easy answer to this question. Is your audience engaged in these channels? Do you have relevant information to provide to them? If you answered yes to both of these questions then it is worth your time. Social media is an inexpensive tactic to execute. The
Should food ingredient companies invest in social media? Read More »
