Social Media

While most companies understand the importance of social media, and have incorporated it into their marketing plans, figuring out how to use it to increase sales still remains a challenge. Which Wich Superior Sandwiches—a customized sandwich shop, and the fastest growing quick service chain in the U.S. in 2010—is known for its gourmet sandwiches, but […]

With smartphone consumption on the rise, phone applications (apps) are still hotter than ever. And more and more food industry companies are taking advantage, as well as the food industry trade shows and conventions. United Fresh 2011—an expo for every segment of the produce industry—just took place May 2-5. And to capture its audience beforehand,

Triscuits cracker brand has created a new social media site built entirely around home farming. Members of this social network can track the progress of their home farms, upload pictures and videos, connect with other home farmers, and even receive rewards. With more than 17,000 members, the social site is taking off. In addition to

Crowdsourcing is a tool more and more companies are incorporating in their marketing efforts. One form of crowdsourcing entails outsourcing duties traditionally performed by employees or contractors to a group of people or a community. A recent Mashable article takes a look at three crowdsourcing campaigns from some pretty recognizable food and beverage companies. The

It’s no secret that focus groups are an effective approach to determining what your customers want, prefer and expect from your product/brand. They’ve been an important tool for many companies, for many years. But, although they can be effective, they’re not always cost-effective. If you don’t necessarily have the budget for a focus group, an

In December of 2009, the Federal Trade Commission updated it’s guidelines on endorsements and testimonials, which affected testimonial advertisements, bloggers and celebrity endorsements. The last time these Guides were updated was in 1980! With the widespread acceptance and use of social media to review products and services, as well as to aid in making informed

Food blogging is continuing to grow in popularity, and entering the game now is WordPress.com. WordPress.com is known for hosting a number of active bloggers, and allowing new bloggers quick and easy access to start posting. Seeing an opportunity for a niche site, WordPress.com has introduced its bloggers to Food Press—an accumulation of food-related posts that are