One of the great advantages of social media is your ability to speak directly to your customers—to have a direct line to answer their questions, ease their concerns and embrace their praises. If you’ve been on the fence about social media, read this blog post and weigh the value against your own business. See how […]
DSW Uses Social Media to Improve Customer Service Read More »
While Facebook is traditionally utilized by companies to accumulate “friends” who are fans of their products and/or services, Häagen-Dazs has incorporated the social media site as a part of its franchise recruitment strategy. The ice cream company has created a separate Facebook page—apart from its official Häagen-Dazspage, which currently has more than 560,000 friends—called Ice Cream Boss, which is
Häagen-Dazs “Likes” Potential Franchisees Read More »
Here is an editorial from Baking Buyer about how BakeMark USA is using Twitter. BakeMark says its customers are online and it wants to get information out quickly to them. It’s interesting to note that BakeMark is not using Twitter to promote its products, but instead, tweets business-building ideas, new recipes and decorating tips, industry
BakeMark Joins Twitter Conversation Read More »
For years, Starbucks has been known for its trend-setting moves in social-media marketing, and that remains to be true. As reported in an October article on qsrmagazine.com, Starbucks has incorporated a “Give a Gift” update to its Starbucks Card Facebook App—an application that Facebook members can use to access and manage their Starbucks accounts. This new app
Starbucks Fans Make Ideas Into a Reality Read More »
Pierce Chicken is proof that animation does have a place in the food ingredient industry. Pierce Chicken—a supplier of practically everything chicken—is breaking the food-ingredient stereotype with Chickenopolis—an online e-town built of generic establishments, each representing a food industry category (i.e., schools, restaurants, grocery stores, etc.). By clicking on one of the virtual buildings, you
Pierce Chicken Builds Online “Chickenopolis” Read More »
The world of blogging is not just for opinionated society members with something to say and no outlet with which to say it. It’s something that numerous companies utilize in order to not only promote sales and new products, but to connect with customers on a more personal level, creating greater customer loyalty. (You’re reading
Nick-N-Willy’s Gains Customer Popularity Through Blogging Read More »
Del Monte Fresh Produce® has launched its Teacher Monday Cash for Classrooms—a contest for educators to win cash and fresh produce for their classrooms. Teachers have to write an essay explaining what they would do with the winnings, and students, parents and the public vote for their favorites. Every Monday, for five weeks, 10 teachers
Del Monte Offers Fresh Produce to Classrooms Read More »
Recently, I attended the 2010 IBIE Expo in Las Vegas. The very first thing I noticed upon entering the convention hall, were large Twitter kiosks featuring show attendee tweets from the show floor. Attendees were encouraged to tag their tweets with #IBIE2010, which made for a nice collection of quick, IBIE-related news and information. Anderson
IBIE Offers Twitter Feed. Few Companies Use It. Read More »
Food ingredient marketers have been questioning the value of social media tools, including Twitter. We’ve recently created a Twitter account in which we feature products of interest, key company announcements, market trends, marketing best practices and the latest in food ingredient news. We also follow food ingredient marketers, industry publications and tradeshows on Twitter so
Anderson Partners Follows Food Ingredient Companies on Twitter Read More »
If you thought your company was utilizing Facebook as much as it could, you may have been wrong. In a recent QSRmagazine.com article, it was reported that NetWaiter—a company that provides restaurant owners with customizable online ordering systems—has incorporated restaurant ordering into the popular social media site. Here’s how it works. When customers order from
NetWaiter Online Ordering Meets Social Media Read More »
