Social Media Archives • Page 5 of 6 • Anderson Partners

Philadelphia Macaroni Company Featured on Food Network Show

Philadelphia Macaroni Company—a manufacturer of … you guessed it … pasta and noodles, engineered to customers’ exact specifications—was recently highlighted on the popular Food Network Channel show, Unwrapped. Now, while third-party publicity is a great form of advertising in and of itself, Dean Lustig, Philadelphia Macaroni’s vice president and general manager, took the publicity one […]

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Qdoba Mini Site, an Engaging Tool

With the high demand from consumers for new, interesting flavors and food products, Qdoba Mexican Grill has taken a unique approach to showing off its range of options—Food Lovers Fighting Burrito Boredom (FLFBB). Qdoba has created a separate, interactive site for FLFBB where you can take the self-diagnosis quiz to see if you, too, suffer

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Utilizing Consumers for Distribution Efforts

Just as the American public can write its congressmen to share views and concerns, they can also send letters to local grocers, requesting a specific product be put on the shelf. King Arthur Flour is currently working on gaining distribution in major supermarkets for its gluten-free product line of mixes and flours. So, to encourage

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Hostess Stays Focused on Wonder Bread Brand

In the world of online interactivity, no one seems to do it better than Hostess®. Wonder® Bread is, and has been, a predominant brand of Hostess for years. Entering the Wonder Bread website is like entering an interactive website on steroids. One new feature Wonder Bread has created is the Sandwich Wonder-izer, where consumers can

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Tyson Targets Video to Food Service

Tyson® Food Service is just one of many food ingredient companies streaming video on its website. What Tyson has done recently with online video is bring the sales pitch to the Web. Tyson customers can visit the Tyson Video Room where they can view a group of videos, all promoting its new product line, Tyson

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Kraft Introduces iPhone App

How and where you reach your target market has changed dramatically over the past 20 years. In recent years, more and more food ingredient companies have embraced the Internet and social media. One innovative phenomenon is iPhone applications. A successful example of this is Kraft’s new application called the iFood Assistant. iFood offers consumers how-to

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Research Shows Social Media Usage by Food Ingredient Companies

Recent mar-com research published by Anderson Partners Food Ingredients provides an interesting look into how leading food ingredient companies are utilizing social media platforms as part of their overall marketing communications programs. Two-thirds of the food marketing execs that responded to the survey indicated that their companies were currently using social media as part of

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California Raisins Uses Video to Promote Contest

California Raisins is sponsoring the America’s Best Raisin Bread Contest, where professionals, R&D staff members and students can enter their products or original formulas at loveyourraisins.com for a chance to win a five-night trip to California. The interesting part about this contest is California Raisins use of video to promote it. The video is a

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Social Interactivity Moves E-Commerce

Utilizing e-commerce sites is somewhat expected of companies now-a-day, but that doesn’t mean they aren’t incorporating more unique features throughout their sites to help increase sales. Superberries is a client of Anderson Partners that sells aroniaberry products—a fruit that contains multiple benefits for overall wellness. Superberries’ success is driven by repeat sales from customers who

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Association Blogs

Two industry association blogs that are branded well and have a good presence are California Raisins and National Peanut Board, found at these respective sites: http://blog.loveyourraisins.com http://energyforthegoodlife.org Best practices these sites have incorporated: 1. Create a unique URL address. Have fun with it. But make sure that it represents your brand and

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