The choices are endless for food manufacturers when it comes to finding ingredients for new products, improving existing formulations or when looking to save on costs through ingredient replacement or processing efficiencies. To help make these decisions easier, the National Starch Food Innovation/Corn Products International recently published the 2012 edition of its “How to Choose […]
National Starch New Ingredient Guide Read More »
When it comes to promoting a traditional media tactic, for example, a monthly subscription newsletter, one of the best ways to engage an audience is to use a new media tactic, such as an email blast. King Arthur® Flour recently sent an email blast encouraging readers to subscribe to their 24-page bimonthly newsletter, The Baking Sheet®. By
You’ve Got Mail! Using Email to Promote Traditional Marketing Read More »
“Chefs are incredibly important future leaning reflectors of where food flavors, preparation and health are headed. Chefs are the food educators of our time.” That’s according to Food Culture 2012, a report from the Hartman Group. Chefs have always played an important role in new food product development and their role in the commercial ingredient channels
Our Favorite Chefs on the Internet Read More »
ADM, a large agricultural processor, serves as a link between farmers and consumers. The company works to process crops into food ingredients and other products. Recently, we received an email blast promoting their ADM Investor Services. Targeting the food ingredient industry, ADM promoted their global risk management services. This email blast informs readers of ADM’s hedging
ADM Uses Email Marketing to Sell B2B Services Read More »
Our food ingredient team has previously blogged about email blasts being sent from the Sosland Publishing platform. We’d also like to showcase this Malaysia Palm Oil Solution Center email blast sent by the VIRGO Publishing platform. This e-mail, sponsored by The Malaysian Palm Oil Council, promotes a landing page (designed by VIRGO) and contains facts, links, slideshows and videos on this important
Use Multiple Publishing Platforms to Communicate Your Message Read More »
We recently received the latest email blast from bakingbuyer.com, which focuses on Discovering America’s Bakeries. Sponsored by the California Raisin Marketing Board, Baking Buyer provides a weekly look at bakers across the U.S., highlighting their success stories and business insights. This latest email features a visit to the historic Graeter’s Bakery in Cincinnati, and includes
Baking Buyer Email Blast Stars California Raisins Read More »
Thanksgiving may have come and gone, but chances are, your fridge is still full of turkey and side dishes from the big day. ConAgra Foods is quick to offer ideas on how to serve up your turkey day leftovers in their recent ReadySetEat email blast. This helpful email blast contains recipes such as turkey sloppy
Food Ingredient Companies Offer Thanksgiving Leftover Solutions Read More »
Anderson Partners Food Ingredients has previously highlighted BakeMark’s advertising tactics, and we were excited to receive an email invitation to view BakeMark’s latest edition of their digital magazine, Bakin’ n Rockin’. The playful email blast provides an all-access link to BakeMark’s latest e-zine, which spotlights one influential baker, showcases their creations and offers a brief
BakeMark E-zine Showcases Rockin’ Bakers Read More »
Chiquita Tropicals, the tropical fruit ingredient group for global Chiquita Brands in Cincinnati, launched a new landing page that offers free product samples of their new, 100% all-natural Fruit Chips featuring bananas, mangos and pineapples. The site is targeted at food manufacturing R&D, product developers and research chefs looking for innovative tropical fruit solutions to
Chiquita Tropicals Free Fruit Chips Sample Offer Read More »
ConAgra Mills has been hard at work, raising money and spreading a message to increase awareness of childhood hunger. Six custom-designed rail cars were created in partnership with General American Transportation Corp. and Feeding America. The rail cars read, “1 in 4 children in America struggles with hunger. Join us and donate at feedingamerica.org.” Each
ConAgra Mills’ Efforts Raise Awareness on Childhood Hunger Read More »
